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Do the exercises.
The value is in applying what you discover, not simply finishing the pages.
Start your 30 days.
Use the 30-Day Visibility Plan to turn your insights into action.
One thing before you start.
You bought this because you want something to change. So don't rush through it just to say you've read it.
Start with the Opportunity Audit. Be honest with yourself. Then work through the assessments and the 30-Day Visibility Plan.
You already have the experience. The work now is to make sure that experience is visible, relevant and easy for the right people to understand.